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Excellent Products Market Access Countryside Village | binaswadaya.org      

Excellent Products Market Access Countryside Village

Minister of regional development of the village, Left, and transmigration (Mendes PDTT), Eko Putro Sandjojo said, one factor causes a poor village is the unavailability of market access in the village. He believes the business model Prukades (excellent products rural area) were able to overcome those problems.

"With the model Prukades, I call the Regent to specify a maximum of three excellent products. Because if more will not focus. With the Prukades that we connect to the 19 ministries/agencies. That alone is not enough, we are calling our entrepreneurs, businessmen and world as well, "he said at a National Seminar on rural area and Economic value added, in Grand Sahid Jaya Jakarta, Thursday (7/12).

According to him, stretching the economy of the village is going to be one big capital to bolster a strong urban economy. Not only that, the rural economy is very influential towards the country's economic growth given the village have a far wider area than the city, and more than half of the population of Indonesia are in the village.

"Well, if more than half of our society in the village, we empower the economy, this would be a very powerful capital in order to support the economy in cities," he explained.

Related thereto, Director-General of the construction of the rural area of the Ministry of regional development of the village, Left, and transmigration, Ahmad Erani Yustika explains, Prukades as a program that encourages the development of this rural area, aims to build collaboration so that the development of economic resources to be more optimal. If only developed one by one village, feared a superior product does not meet the economic scale.

"The definition of rural area is the existence of villages build collaboration to build optimization of economic resources in the region. Two villages, five villages, ten villages, or 20 villages merged to build a consensus to develop its economy, "he said.

Erani continued, the main problems of economic development of the village is a question of economies of scale. So collaboration villages incorporated into a rural area, is expected to produce the leading commodity that allows entry into the manufacturing industry.

"Well that's where the value added of the economy that are being attempted, diikhtiarkan, so welfare becomes more open," he said.

Similar with the terms of the bond, the Chairman of the Undergraduate Economics (ISEI), Muliaman Hadad said, the spirit in developing the economy of the village is increasingly open approach through the village. The orientation is to improve market access in the village by building competencies while potential flagship village. He believes it can build added value to the economy of the village community.

"The issue of the economic scale is very important. For letting the village move yourself, find your own market, it seems to me impossible (impossible). For it is needed effort so that the village is able to meet the economic scale, and thus can be approached commercially. Because it can no longer just via social approach, but also a commercial approach, "he said.

Source: http://www.kemendesa.go.id

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